In 2009, music blogs went apeshit for Kindness, an outfit shrouded in mystery, who released one double single ‘Swinging Party’/’Gee Up’ before disappearing back into the ether. Three years on, Kindness is back. Like many other Myspace maestros, Kindness is in fact a one-man project. Adam Bainbridge originally hails from Peterborough but has since escaped his webbed-feet Fenland friends and now splits his time between Berlin and London. Rather than riding the wave of the initial hype surrounding Kindness, Bainbridge took his time to work away at his album, and this attention to detail is obviously demonstrated throughout the record through the careful layering of synths and vocals. Although Bainbridge managed to avoid having to turn out a slapped-dashed album of electro pop to please bespectacled bloggers, there is a feeling that the ship may have sailed on Kindness’ brand of laid-back left-field disco. Despite songs such as ‘House (All That You Need)’ and ‘Gee Up’ featuring some of the best elements of Prince-style pop grooves, there just isn’t anything groundbreaking about what Bainbridge is doing. Although many artists feature a cover on their debut album, Bainbridge’s decision to cover Anita Dobson’s ‘Anyone Can Fall In Love’ (sung to the tune of the Eastenders theme tune) is simply bizarre, but does at least, cement Kindness in the retro-indie realm he clearly desires to dwell in.
-from Issue 249 of Epigram.